Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE ON SUPPORT PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2111 | 1993 | In cheap cigarettes, aggressive price increases by RJR and Philip Morris have driven prices up nearly 30% since April. |
| 2 | 2679 | 1987 | Huggies recently followed P&G's price-raising and raised prices on superabsorbent diapers 7%. Both companies will have higher profits. |
| 3 | 3711 | 1990 | Chrysler raised destination charges on some of its vehicles by $15 or $30. Raise price on ancillary services. |
| 4 | 7261 | 1995 | In the US the average cost of a funeral rose to $4,624 in 1995, up nearly 24% from $3,742 in 1991. |
| 5 | 7372 | 2008 | Two of the biggest makers of business software have raised prices, a sign that consolidation in the industry may be easing the competition over prices that has been a hallmark of the last decade. SAP has raised prices for the ongoing support and customer-service fees, known as maintenance, that are part of large software purchases. A month earlier, Oracle raised list prices. The changes in software don't stem from a shortage of supply or a rise in demand. They are attempts by software makers to increase their bottom lines. |
| 6 | 7514 | 2004 | Overall, average rental car rates at airports this week for a midsize rental car such as an Oldsmobile Alero jumped 8% to about $53 a day, compared with about $48 last year. In local markets outside airports, a midsize rental car costs about $39 a day this week, about 2% above a year ago. |
<<Return to Choice 3