Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND
CHOICE 3: CHANGE THE LIST PRICE ON SUPPORT PRODUCT
| No. | SIC | Year | Notes |
| 1 | 3571 | 1988 | Prices have stopped falling, some going up, in PC industry. Prices soaring in peripherals market. Memory chips in short supply. Sun raised prices $500 – $750 per megabyte despite competition. |
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