Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENTS: CHANGE THE LIST PRICE ON SUPPORT PRODUCT
| No | SIC | Year | Notes |
| 1 | 2085 | 1989 | Due to increased demand for premium alcohol, distillers are increasing the price of their premium brands to elevate their images. |
| 2 | 4813 | 1998 | AT&T is increasing business service rates well above inflation. Percent changes in prices range from a 5% increase to a 29% increase for direct dial and card services. |
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