Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3724 | 1996 | Jet engine market had been split between two main products. Engines were sold cheaply, then spare parts produced the profits. Profits from spare parts are now decreasing. |
| 2 | 4512 | 2008 | Virgin America is revamping its frequent flier program. Virgin America says it can raise the conversion rate for points to pay fares at peak travel periods, or lower it on flights that aren't selling well. Thus reward sets are available without any capacity restriction or blackout dates. |
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