Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 6141 | 1988 | American Express plans to raise by $10 the annual fees for its green and gold charge cards in the US. Green/basic card will jump to $55. It was raised in 6/85 to $45 from $35. Gold card will now cost $75. It was last raised in 9/84, to $65 from $50. |
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