Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE PRODUCTS WITH HIGHER COST COMPONENTS

CHOICE 3 COMPONENT: CHANGE CONVENIENCE AND PRICE TOGETHER

No.	SIC	Year	Notes
1	3652	1989	CDs however, will not kill off cassettes as fast as cassettes killed records. Unlike cassettes, CDs aren't erasable and recordable. CDs also cost a lot more than cassettes and aren't as mobile.
2	4213	1990	CF established 4 separate U.S. regional short haul trucking companies to serve the specialized regional market demanding overnight and second day service within 500 miles. The main CF motor freight company kept the long haul business.
3	4481	2001	On Royal Caribbean Cruises, guests can unwind in a Persian Garden that includes a shower raining down eucalyptus mist at the rate of $17 an hour. For $239, they can try the "Mediterranean Float," a two-hour experience that wraps them in seaweed and sage, then suspends them in a warm-water cocoon as a therapist gives a pressure-point massage.
4	4832	2002	Some Web stations, including Music Match Inc's Radio MX, charge a fee. Its service costs $4.95 a month or $40 a year, which allows it to remain commercial free and helps the company cover the expense of delivering music at near-CD quality.
5	5411	2005	Whole Foods is number four in profits among the publicly held grocery chains. These profits are derived from the pricing difference in organic foods, which can be anywhere from 40% to 175% more expensive then regular goods.
6	6141	1987	Most banks offer standard credit cards with an average $1,200 worth of credit for $20 a year. And many provide a "premium card" with $5,000 of credit for $40 and up.
7	8062	2002	Walk in medical clinics in shopping malls promise patients to be able to walk out within 30 minutes for a premium of 75 percent over customary fees. These walk in medical clinic chains have teamed up with leading insurers and are planning to open more clinics. Clinical laboratories on the west coast are offering walk in lab test results to patients by internet within 24 hours.

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