Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4724 | 2000 | Auctions are suited for one of a kind items whose value is uncertain. For example, a painting that is worth little to most people but a lot to some idiosyncratic collector. Auctions offer no advantage to mass merchandisers because there is nothing idiosyncratic collector. Auctions offer no advantage to mass merchandisers because there is nothing idiosyncratic about their demand. |
| 2 | 7941 | 2001 | The minors have succeeded in pitching their squeaky-clean image to big corporations willing to spend additional millions for ballpark naming rights. In Jackson, Tenn., the West Tenn Diamond Jaxx play in Pringles Park, named after the potato chip maker. In Round Rock, Dell Computer Corp. paid $2.5 million in a 15-year-deal to call the Express park Dell Diamond. That's money well spent: The Express, which draws big crowds from Austin's suburbs, last year set a AA attendance record with 660,100 tickets sold. |
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