Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2834 | 1995 | Many drug companies are trying to offer "disease-management" plans. They sell not just individual drugs, but plans for patients. They seek to get more patients to take their drugs regularly. |
| 2 | 3571 | 1998 | Gateway's new program, Your Ware, offers PCs for monthly fees of as little as $50. |
| 3 | 6211 | 2000 | Merrill Lynch's online Unlimited Advantage program offers investors trading, research and advisors for a flat, asset-based fee. Over a certain volume, it starts to cost less than the old per-transaction commission. It took Merrill Lynch so long to roll out the product partially because it took a long time for them to convince their brokers they were better off cannibalizing themselves than watching the business walk out the door. |
| 4 | 6211 | 2002 | The company will offer new stock-ratings, which are graded on a A-F scale based on different measures, private-client service, and insured banking products. For 0.6% of assets or $1500 a year clients will get to meet face to face with these new advisers. |
| 5 | 7319 | 2005 | Internet pay-per-call ads, in which an advertiser pays only if a consumer actually phones the usually toll-free number running with the ad, are on the rise. Advertisers bid for pay-per-call ads based on categories that are listed (in search results) under and on a geographic basis, based on keyword. The bid determines where advertisers will be placed in the results of certain search terms. |
| 6 | 7375 | 2002 | As Napster was shutdown by lawsuits, major record companies offer their own legal download services. However, they often lack the selection and flexibility of their illegal predecessor. Pressplay offers several levels of service from the $9.95 basic plan to a $24.95 platinum membership which entitles users to stream 1000 songs, download 100 and burn no more than 20 a month. CDs can be burnt but not imported to a MP3 player. |
| 7 | 7375 | 2003 | Overture and Google both sell keyword-search advertising, considered more relevant and less annoying than demographic focused pop-ups, sell ads in an auction style, offering up keywords to the highest bidder. By the end of 2002 the average amount an advertiser was willing to pay Overture when a searcher clicked on an ad rose to 35 cents from 23 cents a year earlier. |
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