Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENTS: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2621 | 1992 | Despite a very competitive premium bathroom tissue market, Kimberly's results are improving. Kleenex bathroom tissue four-pack pricing is $0.86 compared with $0.74 last year. |
| 2 | 4812 | 2002 | Customers rarely use all the minutes they get from their wireless companies. The average wireless plan is about 600 anytime or weekday minutes, but most consumers use only about 460 minutes a month. |
| 3 | 7372 | 2002 | In late 1999, Oracle changed its pricing structure and began charging customers according to how many megahertz were used by computers running the databases. Customers hated the change. |
| 4 | 7372 | 2003 | Microsoft has been able to get most of its big customers to switch to a "maintenance" payment model. Instead of paying for software upfront, the maintenance deals spread the cost over several years. |
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