Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHSE PRODUCTS WITH HIGHER COST COMPONENTS
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2000 | 1990 | A 16 oz. box of Nabisco graham crackers sells for $2.39. But when Nabisco cuts the crackers into teddy bear shapes and packages them in single-serve bags, they cost $2.09 for just 4 oz. Add price point. |
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