Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 5411 | 2002 | The phenomenon of value-sized products costing more per unit than their smaller counterparts can be partly attributed to the spread of barcodes. With the price on products harder to find and remember, stores can raise prices with no complaints from customers. |
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