Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

e. Your person is safe

Remove sources of customer anxiety

No.	SIC	Year	Note
1	2000	2004	The cola warriors are shaking up the juice-aisle in a bid to win back calorie counting consumers. Tropicana products, a unit of PepsiCo Inc., said it plans to expand its line of Light n' Healthy reduced calorie orange juice, while eliminating more sugar and calories from a product line that it says has become a hit with health conscious consumers.
2	3576	2004	Telephone companies need far greater reliability and better management tools to serve their millions of customers compared to the needs of an individual PC user or even a corporation. Now Cisco will unveil a new program code-named IOX designed specifically to address these concerns. Unlike the previous software, the new software offered by Cisco Inc. is built in modules, which can be replaced without shutting down the system.
3	3663	2002	Radio frequency identification (RFID) technology can be used not only to track theft but to deny or permit use of restricted areas and objects. FedEx, for instance, uses RFID-tagged wristbands to give drivers vehicle access, ensuring authorized use only, speeding delivery time, and preventing the problems of lost keys.
4	3663	2002	Radio frequency identification (RFID) has been used in IBM computers, allowing customers who use multiple IBMs within their facilities to tag and regulate their use. If any computer is taken off-site, the manager of the RFID system can track it and then disable use of its hard drive, making the computer worthless.
5	4813	1991	Vice president of the US Bankcorp picked AT&T as his main carrier because he trusts it to take care of his needs.
6	7372	2004	Trend Micro has an intense focus on service. It has a total program that works with clients to lower risk and clean up viruses, among other things. "We base our business on reducing downtime. They're willing to pay more for that."

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