Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

3.
Increase the customer’s sense of security with the product

D.

Your person is safe

No.	Year	SIC	Note
1	1990	5311	Ross is improving its image, with nicer displays and more employee attendants.
2	1993	5599	Satellite service center gives convenience through location, good waiting areas, complimentary cab rides. Auto mall offers extras like beepers to communicate with technicians, no-haggle pricing.
3	2003	5621	Talbots has dominated the market by offering plus and extending sizes, using liberal fit dimensions that "deflate" sizes making customers feel "skinnier."
4	2003	6036	Washington Mutual branch banks feature bright window displays, a smiling concierge, and colorful interior. What started as a tiny Seattle thrift bank has grown into a $268 billion banking giant in under 10 years.
5	2000	6141	American Express is seeking a broader audience with its four-month old Blue credit card. It has an introductory 0% rate for six months, a regular rate of just 9.99% and no annual fee. AmEx equips Blue with computer chips aimed at helping do business online. Its core market is younger people who want to "feel secure in shopping both the physical world and the interactive world."
6	2004	6512	Coventry Mall, located in Pottstown, Pa., has undergone a number of changes to try and increase its value. A food court was installed and stores were encouraged to spruce up their visuals to make visitors feel like they were in a higher-class mall. Faltering stores were forced out, sometimes by bringing in a more successful competitor right next door. Getting undesirable tenants out is more important than physical renovations. While the mall doesn't look much different from a few years ago, shoppers are spending more. Vacancies are 6%, while sales per square foot are $330, above the national average, from $240 before the make-over.
7	2004	7800	Disney's Dream Desk PC is loaded with Disney content and parental controls, ensured to both entice and reassure parents. The computer comes with a built-in Internet-filtering software that gives parents complete control over what their children have access to from the moment they switch it on. Disney contracted with Medion AG, a German electronics maker, to produce the hardware and handle the distribution of the product. The relatively powerful off-the-shelf system comes with a 2.6GHz Intel Celeron D processor and a 40 gigabyte hard drive running Microsoft Windows XP.

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