Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

D.
Your person is safe

No.	SIC	Year	Note
1	2451	2001	Sales for manufactured-homes soared in the 1990s as the economy expanded and the manufactured-home industry lured buyers with new amenities like skylights and even fireplaces. "The product improved dramatically."
2	3713	2000	A reputation for quality among truckers enables Paccar to cover its higher labor costs with premium prices.
3	4800	2001	Offering a privacy service should help EarthLink get new subscribers and retain users. "The principal thing is that people will look at the privacy service as another reason to stay with them."
4	5812	2003	The fast casual industry is expected to be worth $35 billion annually by the end of the decade and could account for more than half of all food service growth over the period. Time strapped consumers value control, personality, and choice when making dinner plans. Chipotle Mexican Grill control begins at the counter where customers decide how much of each ingredient goes in their burritos. At Cafe Express, the "oasis tables" offers customers a customized product. The Corner Bakery Cafe aims for a comfortable, old fashioned bistro feel, thus offering personality.
5	7300	1999	A growing fringe of Web companies are dropping the "dot-com" from their names in order to disassociate themselves with all the negativities of being an online business.
6	8062	2002	A key to long-term financial strength in the medical field is investing in the latest medical systems, technology and programs.
7	8111	1993	Law firms are being forced to guarantee client that their legal costs will not exceed specified amounts for a transaction. Largest customers are dictating prices.

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