Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

d.
Your person is safe

No.	SIC	Year	Note
1	2000	2004	Unlike cola drinks, lighter versions of orange juice haven't been widely available on store shelves. Tropicana's Light n' Healthy, introduced in January, was the first reduced calorie orange juice in more than a decade, with 70 calories and 14 grams of sugar in an eight ounce serving. Regular Tropicana orange juice has 110 calories and 22 grams of sugar.
2	3674	2001	The development of the chipset, a pair of semiconductors that together cost PC makers between $20 and $50, finally transformed the notorious rivalry between Intel and Advanced Micro Devices. The chipset directs the flow of data through the various components of a PC, shuttling information, coordinating graphics and managing instructions from the user. While chipsets contribute just a small percentage of Intel's revenues, they are the key to its domination of the PC hardware business, chipsets allowed the company to enforce a standard hardware design from all PCs. For PC makers, this guaranteed absolute software compatibility and saved them from the cost of designing, testing and making their own devices. Add-on hardware makers had a single standard set of interfaces for plugging their circuit cards and multimedia devices. This shut AMD out of the business.
3	6141	2001	As the number of online shoppers using online payment purchases rather than traditional forms of payments increases, services have sprung up to help these customers. These companies are rushing to assure customers of the security of their services. PayPal lets users set up an account linked to a credit card or bank account from which they can transfer funds to other PayPal account holders by sending e-mail.
4	6300	1987	Raincheque offers policies to cover vacation costs should it rain more than half the time of your holiday. Premiums are based on location and rainfall averages for the time of travel. Rates as high as 12% of the value of the policy for some areas.

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