Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

D. Your person is safe

Remove sources of customer anxiety

Advertise superior performance or outcomes

No.	SIC	Year	Note
1	2834	2003	Viagra's biggest failing is that for roughly 30% of men who try the drug, it doesn't work at all. For Levitra, that number is at about 14%. Levitra is also six to nine times more potent than Viagra, which means that a smaller dose can bring decent results.
2	3713	2000	A reputation for quality among truckers enables Paccar to cover its higher labor costs with premium prices.
3	4522	2001	Increasingly popular fractional private jet ownership programs offer exceptional customer services, including bathrooms fully stocked with a full range of toiletries and medicines, readily available champagne and caviar and personalized meals and flight attendant options. However, luxury aside, the main appeals of personal jet travel remain safety and convenience.
4	5411	2004	Whole Foods connects with shoppers by providing reams of information on its products. Throughout the store, posters feature photos and stories about local farmers and their methods of growing crops. A sign in the meat department describes how Whole Foods sells fresh meat without growth hormones or antibiotics.
5	7372	2000	Trend Micro was started when a technology was developed (copy protection to prevent software piracy). The first protection developed was called Virus Track–the anti-virus industry was non-existent at that point.
6	8069	2003	100 stand-alone specialty hospitals focus exclusively on certain areas, such as cardiac, orthopedic, surgical and women's care. 20 are currently under development. 70% are partly or entirely owned by doctors and focus on the most profitable medical procedures. The centers claim to offer more comfortable and convenient care with shorter stays, lower in-hospital death and infection rates.

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