Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
3.
Increase the customer's sense of security with the product
D. Your person is safe
Remove sources of customer anxiety
Disassociate product from failure
| No. | SIC | Year | Note |
| 1 | 4522 | 2001 | Since 9/11, concerns over safety, comfort, security, and convenience have increased demand for private jet travel. |
| 2 | 7300 | 1999 | A growing fringe of Web companies are dropping the "dot-com" from their names in order to disassociate themselves with all the negativities of being an online business. |
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