Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

2. Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for the use of the product

3. Experience: Enhance the experience the customer has with the product

   1. Add new appeal to the senses

   2. Associate the company or the product with an image to increase customer pleasure in using the product

   3. Increase the customer's sense of security with the product

      1. Warnings and advice

      2. We can fix problems promptly

      3. YOUR INVESTMENT IS SAFE

         1. Maintain close personal ties to customer Examples>>

         2. Adopt common performance standard Examples>>

         3. Allow personal inspection of product Examples>>

         4. Advertise "brand name" components Examples>>

         5. Use different brands for different price points Examples>>

         6. Other Examples>>

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