Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

3.
Increase the customer’s sense of security with the product

C. Your investment is safe

Use different brands for different price points

No.	Year	SIC	Note
1	2005	2300	Retailer Abercrombie and Fitch is improving the quality of merchandise, increasing staffing levels in stores, and introducing a new and higher priced brand, Ezra Fitch, which includes cashmere sweaters, woven shirts and denims priced well over $100.
2	2005	5600	Retailer Abercrombie and Fitch is improving the quality of merchandise, increasing staffing levels in stores, and introducing a new and higher price brand, Ezra Fitch which includes cashmere sweaters, woven shirts and denims priced well over $100. The "casual luxury" line has prices up to 30% higher than the main line. The new styles appear to be more in sync with current fashions than before, when the preppy styles did not match up with current trends
3	2004	5621	Bebe sees the Bebe Sport concept as a growth vehicle. The chain carries casual gear such as sweat pants, cotton T-shirts and track suits. Its clothes are looser fitting than Bebe clothes and are priced around 20% less.
4	2002	5699	Swatch is opening Tourbillon stores for its most pricey brands as well as stand-alone boutiques for its luxurious Omega and Breguet.
5	2004	5699	Guess has already tested a few Marciano products in its stores-including a $128 pair of pants-and found that they sold out quickly. Later this year Guess will open five stores dedicated entirely to Marciano to test the concept.
6	2000	6211	Schwab's acquisition of U.S. Trust addressed the problem that customers who hit about 5 million in assets left Schwab. Now they have a high touch service to high net worth investors.
7	2005	7363	Temporary day-labor firm Labor Ready will open 30 to 35 offices this year, 11 of which will be under a separate brand name called Spartan, catering to workers a notch up from its unskilled labor base.

<< Return to Use Steps