Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

c. Your investment is safe

Adopt common performance standard

No.	SIC	Year	Note
1	3500	2005	BlackBerry hardware is 70% of RIM's revenue. To avoid being a one-hit wonder, RIM has begun licensing its well-regarded software. Nokia has two phones on the market with stripped-down BlackBerry software and two in the works. Siemens has one with an interface that has the look and feel of a Berry.
2	4899	2002	The newest innovation to propel the tech industry is Wi-Fi technology, a set of standards created to provide wireless office computer networks. Now, it's spreading to deliver Internet access to coffee shops, airports and homes.
3	7372	2001	Borland Software claims that we as a corporation are consistently focused on the developer community, and we are focused on giving them the freedom of choice to use any products they want with our products. They don't have to exclusively use ours.
4	7389	1989	American Express is negotiating with fast food restaurants to get charge cards honored there.

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