Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

C. Your investment is safe

Other

No.	SIC	Year	Note
1	3571	2003	The new z990 will reassure IBM's big mainframe users – a critical driver of its sales and profits – that there will always be a state-of-the-art machine for their "mission critical" applications.
2	3576	2000	Cisco doesn't always provide the best technology, but it rarely lets a customers down. Cisco uses acquisitions to fill gaps in its technology and relies on its huge base of router customers to improve market share in LAN switches and other products.
3	3711	2001	Luxury car-makers hope to offset any tarnishing of their brands' prestige because of the introduction of their new cheaper models by also introducing even more expensive cars.
4	3825	2001	Teradyne's logic, analog, and memory chip testers are considered among the best in the business, and its manufacturing ability is unsurpassed. Chip giants such as Texas Instruments, Motorola and Samsung pay for that reliability.
5	4812	2002	Prepaid phone plans which are popular in Europe but have made little headway in the U.S. are designed to appeal to adolescent subscribers and their parents.
6	7372	2004	Microsoft has a renewed focus on making its products more secure from viruses, hackers and other computer problems. Microsoft next month will release a set of enhancements called "Service Pack 2" that it says will make Windows more secure.

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