Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer’s sense of security with the product
B. Your investment is safe
Provide warranty for a period of time
| No. | SIC | Year | Note |
| 1 | 3571 | 1990 | Apple extended its product warranties to one year, the standard in the PC industry. In the US, its warranties had been only 90 days. |
| 2 | 3711 | 1998 | Daewoo hopes to appeal to college students in several ways. Its prices, on average, are less than those for competitive models from Honda, Toyota, and Nissan. All new Daewoos come with free routine maintenance for three years or 36,000 miles. |
<< Return to Acquire Steps