Final Customer Purchasing From an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

C.
Experience – Enhance the experience the customer has with the product

2. Increase the customer's sense of security with the product

Your person is safe

No.	SIC	Year	Note
1	5311	1991	Sears lost its No. 1 spot in retailing to Wal-Mart. Sears' new KidVantage program features brand names, a frequent-purchase card, free replacement of clothes if they wear out while the child's the same size.
2	5331	2004	Target refers to its customer as its "guest."
3	5521	2004	A certified premium luxury sedan commands an average premium of $2,792 over an uncertified dealer-sold used car while a certified luxury SUV costs $2,401 more than its counterpart. The lowest premium is $623 for a certified standard compact sedan.
4	5731	1994	At Radio Shack, customers can call a toll-free number to get a general idea of whether a product is worth repairing. For $20, a prospective customer can get an itemized estimate that will be applied to the repair bill.
5	6211	2000	Financial institutions have long tried to become the sole source of the financial products their customers buy, and to that end they have mined the data they collect on what the customers buy, and have mined data they collect on the behavior, assets, and needs of those customers. The companies' basic goal is to develop a fuller financial picture of the clients to help them manage their expenses more efficiently and make more suitable risk adjusted decisions about their investments.

<<Return to Maintain Steps