Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
C.
Experience: Enhance the experience the customer has with the product
2.
Associate the company or the product with an image to increase customer pleasure in using the product
D. Suggest personal characteristics of the user of the product
Other
| No. | Year | SIC | Note |
| 1 | 2003 | 6021 | Washington Mutual's branches are meant to be consumer friendly. In some Chicago branches, the sales staff is young and khaki-clad. Some 70% of its staffers in Chicago previously worked in retail. |
<< Return to Use Steps