Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

2.
Associate the company or the product with an image to increase customer pleasure in using the product

D.
Suggest personal characteristics of the user of the product

Stylish

No.	Year	SIC	Note
1	2001	2330	Since Gucci bought Yves Saint Laurent, it has cut down drastically on YSL's licensing and begun focusing on marketing, real estate, and brand-only stores.
2	2001	3100	The Coach logo is a status symbol. Coach stores have never put their handbags on sale. And the handbags avoid extraneous details or accoutrements. Coach Corp.'s bestselling line is a Signature collection, which is covered in the "C" logo.
3	2000	5311	Williams-Sonoma's primary businesses, which include the trendy Pottery Barn furniture chain as well as four mail-order catalogs, have been growing rapidly in recent months on increased consumer demand for home fashions.
4	2000	5331	Target is known for its flashy fashion on its cheap household items and clothing. It is now trying its hand in the food business as it is stocking roasts, seafood, gourmet pastas, and sauces.
5	2001	5331	The solid financial results of Family Dollar come in the face of competition from discount retail giants Wal-Mart Stores Inc. and Kmart Corp. Family Dollar holds its own by adopting a different marketing strategy. It offers a more quaint shopping experience.
6	2004	5331	Four ways that Target maintains a stylish allure in the superstore business are: mixing high style with low prices; resurrecting brands in decline; co-branding with high-profile partners; and building boutique products into big names.
7	2005	5600	Bloomingdale's top executive transformed a second-tier store known for providing uniforms for Manhattan's domestic help to a trendy store known for providing a certain experience. Under Traub, Bloomingdales became the first department store to divide the selling floor into boutiques and showcase emerging designers. He also brought a fashion element to home furniture, housewares and cosmetics that hadn't been done before. Exclusives were forged with suppliers and relationships were cultivated with designers.
8	2004	5712	IKEA is working to change customers' attitudes about furniture purchases. Its $50 million TV advertising campaign satirizes the sentimental attachments people have to old, and often ugly, home goods. When the ads' protagonist replace their furniture, a narrator chastises the viewers for taking pity on the old items.
9	2000	7011	For the last 4 years, Joie de Vivre has specialized in creating boutique hotels, each one targeted at a specific type of traveler.

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