Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

2.
Associate the company or the product with an image to increase customer pleasure in using the product

C.
Project an image of the values of the firm

No.	Year	SIC	Note
1	1990	2911	Arco replaced leaded gasoline at its pumps in the LA area with a new reformulated fuel. It cuts pollution in old cars and trucks. It's priced the same as its predecessor.
2	2004	4833	Telemundo's telenovela plots weave in issues like heart disease, spousal abuse and other concerns in Hispanic communities. The plight of migrants is central to "El Alma Herida" about a family separated while trying to cross the Mexico-US border. Earlier this year, producers inserted into the script excerpts from President Bush's immigration speech.
3	2001	5621	The little-known but fast-growing retailer cultivates women of a certain age, avoirdupois and asset level with stylish private-label clothing that comes in just a few nonjudgmental sizes: zero, one and three. A few other specialty retailers, such as Talbots Inc., have successfully homed in on the baby-boomer woman. The Chico's look, built mostly around wash-and-wear fabrics, is loose and colorful. Prices are moderate, ranging from $20 to $150. While there is a marketing emphasis on new items, the basics are meant to be mixed and matched season after season.
4	2000	6141	Even if Blue's smart card functions are largely symbolic, the chip is part of a high tech aura that redefines American Express's image. Blue customers represent an important growth area for American Express: an affluent, independent-minded, and technologically sophisticated demographic. Essentially the PalmPilot generation, these technology haves and want-to-haves are ambitious and self-reliant. Amex is only too happy to oblige them on its Web site. There, Blue users can apply for a card, pay bills, and access financial planning calculators.
5	2000	7375	Starmedia runs the largest Latino oriented web portal. The company offers chat rooms, search engines, and e-commerce targeted at Latinos through 19 different "channels". Yahoo, AOL, and Microsoft have all joined the Latin American internet fray last year.

<< Return to Use Steps