Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
C. Project an image of the values of the firm
Other
| No. | SIC | Year | Note |
| 1 | 3661 | 2004 | Market research has found cell phone users are 73% more likely to stick with one brand of phone if it's easy to use. Samsung and LG scored highest on usability, while market share leaders Nokia and Motorola scored lower. Easier-to-use features such as text messages or photos also lead to higher monthly bills and more revenue for carriers. |
| 2 | 4512 | 2001 | United Airline's private jet unit will be staffed from a different pool than most of their employees, found not through airlines but through the hospitality & corporate-aviation industries. |
| 3 | 5812 | 2003 | A recent study shows that friendly service, not new sandwiches or special deals, is what keeps restaurant patrons coming back. The study also showed that customers don't look for well-balanced or nutritional meals when choosing a fast food restaurant. So Burger King's recent introduction of three low-fat chicken sandwiches is less likely to attract customers than good customer relations. In that arena, fast-casual chains such as Panera Bread and Boston Market easily win. One-third of quick-service restaurant (QSR) customers say they are dissatisfied with multiple aspects of their dining experience. Fast-casual restaurants are now setting the standards for a personal, instead of generic, customer experience. |
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