Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
C.
Experience: Enhance the experience the customer has with the product
2.
Associate the company or the product with an image to increase customer pleasure in using the product
C. Project an image of the values of the firm
Child or family-friendly
| No. | Year | SIC | Note |
| 1 | 1991 | 5812 | Burger King has a Kids Club with 2.7 million members, which publishes six newsletters. Kids also get iron-on T-shirt logos and activity booklets. |
| 2 | 1991 | 5942 | Book-of-the-Month Club started a children's book club last year, bringing its number of clubs to 8. The trend is toward specialization (ex: History Book Club). |
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