Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

2
. Associate the company or the product with an image to increase customer pleasure in using the product

B.
Project an image of the or capabilities of the firm

No.	Year	SIC	Note
1	2001	3100	In 1996, Coach began to remake itself into a hipper fashion brand, selling a multitude of bags, clothes, jewelry, and accessories and revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.
2	1995	5211	Home Depot's strength is the size of its stores, the variety of merchandise, and attention to customer service. Eagle stores are bigger, better stocked, and more customer-friendly.
3	2003	5311	Sears is attempting to align itself with high-quality brands, most recently purchasing KB Toys along with its previous Lands' End and Structure brand purchases.
4	2003	5944	Helzberg Diamonds stopped selling cheap bubble watches to confirm it's reputation as a fine diamond store.
5	2001	6141	Capital One is based in Falls Church, Va. and it made its big mark in the 90s by charging low rates as other credit card companies charged a 19.8% interest rate across the board to middle-income customers.
6	2004	6211	Barclays Global Investors, with its exchange-traded funds, has emerged from obscurity with a lineup of 97 exchange-traded funds, catapulting itself into the ranks of the largest and fastest-growing mutual-fund companies. Mutual-fund assets under management have grown from $2 billion to $87 billion, nearly half of the U.S. exchange-traded fund marketplace and the company has attracted investors to its iShares brand of ETFs.
7	1998	8082	Arden Courts' facilities (only 12 today) serve the needs of individuals with early to middle stage Alzheimer's disease or those with related memory impairment.

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