Intermediary Customer Purchasing from the Product Producer
Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user
C. Experience: Enhance the experience the customer has with the product
2.
Associate the company or product with an image to increase customer pleasure in using the product
NO. |
SIC |
YEAR |
EXAMPLE |
1 | 6300 | 2005 | Since insurance agencies value service above most other benefits, small regional carriers can survive without the scale and cost advantage that the national carriers have. |
<<Return to Guarantee Steps