Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

G. Multiple

See and touch

No.	SIC	Year	Note
1	3571	2004	From Japan's SSD Co. comes XaviX game system with its own console and sports gear. It simulates sports such as tennis and baseball with special equipment. However, the XaviX system has low-resolution graphics, despite its good sounds and motion dynamics.
2	3651	2004	Apple's iPod Mini holds 1,000 songs while having the size and weight of the original. Vibrant colors, long battery life, the smaller size and a lower price will all be attractive to customers. The screen of the Mini is smaller and displays less information but has the same sound quality and software compatibility of the original product.
3	3944	2004	The Kilowatt, which resembles a Segway scooter minus the wheels, plugs into standard game consoles, such as Sony's Playstation 2 and Microsoft's Xbox. The action appears on a TV screen and the upright steering stalk is used to manipulate the game.
4	3944	2004	Sony's Dance Dance Revolution, which has been on the market for a few years, features a soft step-pad that is spread on the floor. The new DDR Extreme allows players to project their image onto a computer screen via a digicam that plugs into a USB port. The game and pad cost $60; the digicam is $50.
5	7011	2005	Marriott recently announced it would change 628,000 beds this year with softer sheets, plusher mattresses, stylish duvets and a fresh "white look."

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