Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

G. Multiple

See and taste

No.	SIC	Year	Note
1	2000	1996	Hain repackaged its rice cakes in brightly colored, resealable cardboard canisters. He launched bite-size rice cakes in such flavors as "peanut butter crunch" and "strawberry cheesecake," & rice cake snack bars.
2	2082	2000	Corona competitor Tequiza–which gets its name from a combination of "tequila" and "cerveza," the Spanish word for beer–also has a light taste and a clear bottle. It also features lime, an ingredient drinkers often add to Corona themselves.
3	2082	2000	The St. Louis brewer, Anheuser, is also test-marketing Rhumba, a citrus-tasting beer in a clear bottle, in a few Florida markets. Rhumba's Cuban dance name, its taste and a label claiming a "natural flavor of Caribbean rum" are all aimed at reminding drinkers of warm climates.

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