Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
1. Add new appeal to the senses
F.
Taste
| No. | SIC | Year | Note |
| 1 | 2000 | 1987 | H-S Brewing has a new twist on the wine cooler – a California white wine & fruit-juice slush. |
| 2 | 2026 | 2003 | Dean Foods Co., the nation's biggest dairy processor and distributor is pulling a profit by finding variations on boring old milk. Its Morningstar line – which includes Hershey's flavored milk products, International Delight coffee latte – is growing. |
| 3 | 2084 | 2000 | Kendall-Jackson Wine Estates was able to create something different: popular-market wines good enough to command profit-heavy margins. Kendall-Jackson refuses to dilute its wine with less expensive grapes commonly used in blends. |
| 4 | 5800 | 2003 | Dunkin' Donuts started rolling out cappuccino, espresso and flavored varieties |
| 5 | 5812 | 2001 | The CEO of Jack in the Box's strategy is to stick with what he does best. Among the company's innovations is the variety of the menu. The company was the first to introduce the portable salad in 1982 and still offers such food as egg rolls and monster tacos. |
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