Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

F. Taste

Introduce tastes for distinct customer needs

No.	SIC	Year	Note
1	2064	2001	Candy manufacturers are introducing new flavors of lollipops to attract adult consumers. The new flavors produced by Tootsie Roll, Spangler, Mars and Hershey range from yogurt-flavored, hot chocolate, orange cream and even buttered popcorn. This variety comes at a price, with premium candies being sold at lifestyle stores. Popular candies are also being revived on a stick, with Starburst and Jolly Ranchers. Inspired by increasing sales, the companies focus on three adult segments, ex-smokers, dieters and those seeking a convenient treat.
2	2064	2001	Candy manufacturers are introducing new flavors of lollipops to attract adult consumers. Ex-smokers look to replace cigarettes with something sweet; having something in their mouth replicates the feeling. Dieters use the relatively low calorie treats as a substitute to high calorie candy and snacks. Those looking for a convenient snack like the sticks which leave one hand free. Advertising shows this new attention on grown-up suckers, an ad by Chupa Chups shows a lingerie clad woman.
3	2086	2004	Coca-Cola and Pepsi have both launched new products to boost stagnating soft-drink sales. New sweeteners such as Splenda have improved the taste of diet and mid-calorie sodas.
4	2086		Soft-drink markets have splintered as aging soda drinkers have turned toward low-calories, low-sugar, more vitamin goods. Younger customers, meanwhile, what more variety. The trio of Coca-Cola, PepsiCo, and Cadbury Schweppes hold a collective 90% in the market. They control large portions of the industry's bottling and distribution operations. More than 10 billion cases of carbonated soft drinks were sold in 2004. The market has grown more diverse, with juices, bottled water, sports and energy drinks. Soft-drink consumers appear to be more fickle, with brands rising and falling more quickly.
5	2800	2005	In 2003, Listerine rolled out a citrus flavor of its mouthwash for consumers who like a "less intense" mouthwash experience.
6	5812	2001	The CEO of Jack in the Box's strategy is to stick with what he does best. Among the company's innovations is the variety of the menu. The company was the first to introduce the portable salad in 1982 and still offers such food as egg rolls and monster tacos.
7	5812	1997	McDonald's share loss came at breakfast and supper/evening, where nontraditional competitors like coffeehouses, bagel shops, home-style cooking, and convenience stores gained share.
8	5812	2002	Panera and other high-end sandwich chains also sell gourmet coffee. Success of sales on a national level could steal share away from Starbucks.
9	5812	2003	Last year during a recession Brinker International's Chili's, the largest of its seven casual-dining chains, tried out a value-oriented promotion, but it didn't work very well. So last summer, Chili's hired a new culinary team. The group came up with the restaurant's new fajita trio and ribeye steak dishes. The dishes have proved successful despite being more expensive than Chili's traditional fare.

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