Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

F. Taste

Make product fresher or purer

No.	SIC	Year	Note
1	2084	2000	Kendall-Jackson Wine Estates was able to create something different: popular-market wines good enough to command profit-heavy margins. Kendall-Jackson refuses to dilute its wine with less expensive grapes commonly used in blends.
2	5812	2001	As consumers scale down their eating-out budgets, fast food has fared better than casual dining and high-end restaurants. Sonic is performing better than many of its fast-food rivals. Sonic's food is made to order and is fresh.
3	5812	2001	Taco Bell is trying to reattract old customers by cleaning up the stores and overhauling the menu. Taco Bell is replacing the watery ground beef it has used for the last ten years with new chunkier meat and thicker, tastier beans.
4	5812	2002	Baja Fresh has 29 straight quarters of same-stores sales growth . Their average sales at each restaurant is $1.5 million a year compared to McDonald's $1.6 million. Panera Bread draws in customers with its offering of quality and value. These fast casuals make fresher products with less equipment, bring in higher sales volumes than many fast food outlets because they can charge more and are busier throughout the day.

<< Return to Use Steps