Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

1.
Add new appeal to the senses

C.
Hear

No.	Year	SIC	Note
1	1991	4832	Plagued by static and other interference, AM radio has been losing market share to FM stations for decades. Technology for AM is improving and there will be an expansion of the AM band. A second change would allow a station to buy and shut down another station in an adjacent community that is causing interference.
2	2002	4832	The results of new digital-analog radio technology have been amazing; static, dropouts and crackles are instantly remedied upon the switch to digital, even in the most remote and shrouded locations. The new technology will also finally enable AM stations to broadcast at the same quality as analog FM.
3	2005	4832	The satellite radio company,Sirius, which stumbled in some early battles over technology, is now trying to close the gap by paying rich sums for exclusive programming deals with the likes of radio host Howard Stern. Sirius lured Stern from Viacom Inc.'s Infinity Broadcasting with a package valued at $500 million over five years. Sirius has also made splashy deals with the National Football League and other sports organizations.
4	2005	4832	To compete against Satellite radio and iPods, radio stations are pushing advertisers toward 30-second instead of 60-second spots. Radio was originally predicted to crash in the 1950's with the advent of TV. The industry adapted by cutting most of its dramas and playing more music. When FM hit, AM adapted by becoming the home for talk radio.
5	2005	4832	Radio stations are trying to prove to listeners that they can provide the same thing an iPod does: an eclectic selection of music. Most stations used to let computer scheduling programs pick the songs from a library of 300-400 titles, with the same 30-40 songs playing most of the time. Now, most songs get played only once every few days, rather than several times a day.

<< Return to Use Steps