Final Customer Purchasing from an Intermediary

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

C. Experience: Enhance the experience the customer has with the product

1. Increase the customer's sense of security with the product

b.
Your person is safe

NO.	SIC	YEAR	EXAMPLE
1	7841	2002	One target of the new DVD rental services: people who have backed off movie rentals because they hate paying late fees — or "extended-viewing" fees, in Blockbuster-speak.
2	5599	1997	Republic's AutoNation USA offers no dickering over sale prices or trade-ins, and cars can be returned in 7 days, no questions asked. Cars also carry a comprehensive 90-day warranty.
3	5812	2001	The average food-service contract runs 1-3 years, but clients can cancel with a 60-90 day notice. Morrison Management doesn't have a problem with this because it has a 94% retention rate.

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