Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

B. See

Create new designs and styles

No.	SIC	Year	Note
1	1521	1990	Kaufman earlier gained market share by sprucing up its products with small but noticeable touches such as tile roofs, vaulted ceilings and stone masonry, without raising prices.
2	2389	2002	The main Levi's brand is the old "red tab". This brand sells at $27-$35 and features new finishes and less exaggerated silhouettes.
3	3571	2000	Compaq this week is introducing its so-called EZ PC series, Windows computers that resemble large, old-fashioned tabletop radios.
4	3571	2003	While Palms are evolving into new and intriguing shapes, handhelds using rival Microsoft's Pocket PC software seem struck in a rut. There are dozens of strikingly similar Pocket PCs that basically come in two flavors: those that double as phones and those that don't.
5	3577	2002	Hewlett-Packard, the world's biggest printer maker, is getting rid of its entire multi-billion-dollar line of older, boxier consumer printers in favor of a completely revamped set of slimmer, metallic-blue and silver machines.
6	3633	2003	Whirlpool created the Duet which is a front loading washer/dryer set that costs around $2,100. The machines have become immensely popular due in large part to their European styling and speedier, gentler cycles.
7	3651	2003	Phillips Consumer Electronics came up with the idea of removing the local display and all the control buttons on its DVD player. It was a radical notion, but in testing the idea both internally and externally, the company found it could get by with just one button able to control most of the common functions. It simplified the player and created an elegant ultra-slim design that communicated simplicity and differentiated Phillips from the competition. The result was the company's award-winning Slimline Q-series of DVD players.
8	3661	2005	Nokia has responded to more stylish phones from the competition with new designs loaded with high-tech features and styles. Its market share dropped when its more functionally sound phones could not compete with new fads like flip phones and camera phones from other manufacturers.
9	3711	2005	Detroit auto makers Ford and Dodge are responding to increased production of heavy-duty pickups from Japanese automakers Toyota and Nissan by redesigning and freshening the truck lineup.
10	3716	2002	Monaco Coach Corporation's target age group are between 55-65 years of age. The group's expected growth between 2000-2010 is 65.5% vs. the 12.9% for the population at large. They pride themselves in getting the details right. They hire Ralph Lauren and Martha Stewart to design interiors.
11	3999	1990	Alessi's kitchen utensils sell on image and design more than function. Form beats function. They're designed by artists, and are now found in museums.
12	5800	2003	Caribou Coffee, a rapidly expanding 207-branch chain mostly in the Midwest and the South, designs its stores to look like ski lodges, complete with fireplace.
13	5999	2003	Despite the abundance of candles sold by mass retailers and chain specialty shops like Yankee Candle Co., Waxman Candles has remained profitable through the drop off in sales after the 1996-2000 boom. The owner appeals to new customers with new designs.
14	7011	2003	Changes being made in hotel room designs are include furniture, color, fabric, and texture with a home-like look, bigger desks, and high-speed Internet connections with more outlets. Some hotel chains are also changing traditional layouts and floor plans, for instance moving the closet to the back of the room instead of the entrance for a more foyer-like feel. These changes are meant to cater to the longer time spent in hotels by business travelers as well as to differentiate hotel brands from one another.

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