Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
C.
Experience: Enhance the experience the customer has with the product
1. Increase the customer's sense of security with the product
a.
Your investment is safe
NO. |
SIC |
YEAR |
EXAMPLE |
1 | 5300 | 2002 | Major retailers are also using sophisticated software to flag "habitual returners." Make too many exchanges without receipts, and Gap and Target will pull the customer aside at the counter or send him a letter. |
2 | 5300 | 2002 | Stores like Old Navy and Target, which used to offer store credits to customers who returned items without proof of purchase, now only offer extremely limited exchanges. Both J.C. Penney and Home Depot abandoned the practice of offering cash refunds on some exchanges without receipts. Now the rule is store credits only. Target allows returns only within 90 days, while Radio Shack gives a 30-day window. And at Old Navy, Gap, and Banana Republic, customers with gift receipts must wait for refund checks to arrive in the mail. |
3 | 5961 | 1991 | Eddie Bauer's guarantee: "Every item we sell will give you complete satisfaction or you may return it for a full refund." |
4 | 0100 | 1987 | Farm Credit Services offers a money-back guarantee, saying a buyer can return farmland on a previously agreed-upon date and get all principal payments returned. |
5 | 5311 | NA | Return policies at off-price retailers vary widely. Loehmann's won't accept returns. Burlington Coat factory takes returns for exchange only; TJ Maxx gives cash refunds. |
<<Return to Dispose Steps