Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

1.
Add new appeal to the senses

A.
Warnings and advice

No.	Year	SIC	Note
1	1993	5621	The Limited losing sales to competition from stores like Sears and Penney's that were in decline but are back w/ fashion and value. Stores like Limited which try to be on cutting edge of fashion suffering from recent impractical fashions.
2	2003	5699	When Hot Topic spots a trend, it buys a small quantity of the item from a domestic supplier, then tests it in a handful of stores. If it sells, the chain rolls it out nationwide. The process takes 6 to 8 weeks.
3	2000	7832	Despite the $7.5 billion Americans spend to go to the movies each year, moviegoers spent only a mere $416 million to watch Imax movies on their special 80-foot-high screens.
4	2004	7832	Movie-theater chains borrowed heavily in the late 1990s to build plush "megaplex" theaters with stadium seating. They also snapped up smaller chains. By early 2000, the number of screens in the U.S. had swelled to 37,000 and movie attendance had trailed off, squeezing already thin margins. Unable to sustain mountainous debt payments, several of the largest U.S. chains filed for Chapter 11 bankruptcy protection, including Loews Cineplex Entertainment, Regal Entertainment Group and United Artists.

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