Final Customer Purchasing From an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

C.
Experience – Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

No.	SIC	Year	Note
1	5521	2002	America's Car-Mart Inc. has a financial plan that fits their blue-collar customers. 18% of buyers end up having their car repossessed. Customers of Car-Mart usually pay weekly or biweekly and usually make payments between zero and 17% of the car's cost. Each customer's pay plan is based upon their income and expenses. The scheduled payments are made around a customer's paydays and, if needed, the company will cash paychecks for their customers. On average, a customer pays off the car in 22 months.
2	5812	2002	At Cosi Inc. bread that has been out of the oven for 30 minutes or more is tossed away unused.
3	5900	2005	The Taobao consumer auction site has 41% of auction sales in China compared with eBay's 53%. To take on the decidedly American presence of eBay, Taobao plays up its local staff and all-China focus.

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