BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2731 |
| INDUSTRY: | BOOKS PUBLISHING AND PRINTING |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 24 |
|
1997 SALES FOR THE INDUSTRY: $ 13789 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.4 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 141.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 10.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: VIACOM INC -CL B |
17.9 | 4.1 |
| #2: READERS DIGEST ASSN -CL A |
13.4 | 22.8 |
| #3: THOMSON CORP |
13.3 | 7.0 |
| #4: MCGRAW-HILL COMPANIES |
11.4 | 9.1 |
| Total of #1-4: | 56.1 | 5.2 |