Find New and Important Market Segments
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What steps should I take?
We have designed StrategyStreet to work in levels. Begin with the most basic level and proceed to more complex levels only as you find the greater detail necessary and helpful. Consider each of the steps below for your situation and then use only those that offer you immediate help.
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1. WATCH |
| Step 1. Watch the Three Videos in the Overview of Segments Series These videos describe how to segment your market, what to expect as your market matures and what to do about these developments. |
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2. EVALUATE |
| Step 2. Answer the Segments Questions in Board of Directors Review the Segments questions, Questions 1-3, in the |
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3. DIAGNOSE |
| Step 3. Complete Activity One: Steps 1 to 12 in the Basic Strategy Guide Each step in Activity One outlines a specific analysis for you to do. It shows you what the completed analysis looks like, and tells you how to do it. Each step explains why the analysis is important, advises you on what to expect to see, and then recommends an action or decision you might take at the completion of the step. |
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4. IMPROVE |
| Step 4. Find new Needs-Based Customer Segments
Use the |
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