Set Prices to Improve Margins

This page is for pricing presentation only

What steps should I take?

We have designed StrategyStreet to work in levels. Begin with the most basic level and proceed to more complex levels only as you find the greater detail necessary and helpful. Consider each of the steps below for your situation and then use only those that offer you immediate help.
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1. WATCH

Step 1. Watch the Three Videos in the
Overview of Pricing Series

These videos describe how to look at pricing in your market, what to expect as your market matures and what to do about these developments.
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2. EVALUATE

Step 2. Answer the Pricing Questions in
Board of Directors

Review the Segments questions, Questions 7-8, in the
Board of Directors section of StrategyStreet. Determine whether you can answer them to your satisfaction.
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3. DIAGNOSE

Step 3. Complete Activity Three: Steps 19 to 23 in the
Basic Strategy Guide

Each step in Activity Three outlines a specific analysis for you to do. It shows you what the completed analysis looks like, and tells you how to do it. Each step explains why the analysis is important, advises you on what to expect to see, and then recommends an action or decision you might take at the completion of the step.
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4. IMPROVE

Step 4. Develop New Approaches to Pricing

Use the
Improve/Pricing section of StrategyStreet to develop new pricing policies based on your Core customers' needs and on openings provided by your competitors.
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