Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

B.
Health – Reduce the toll the product takes on the customer's health

No.	SIC	Year	Note
1	100	1987	University of Wisconsin developed a carrot that contains up to 5 times more carotene.
2	2000	1994	Even though olive oil has become more popular due to its healthful image, consumers quickly switched back to corn oil after companies raised prices 7% a pound in 1991.
3	3575	2004	Flat screens cost more, but save space, consume less electricity and don't emit radiation. The flat-panel industry is dominated by suppliers in South Korea and Taiwan such as Samsung Electronics Co. and AU Optronics Corp.
4	5812	2003	In an effort to cater to an increasingly carb and calorie conscious clientele, Ruby Tuesdays rolled out more than 30 new low-carb menu items and will add low-carb and low-fat selections. The new selections will allow the restaurant to cater to all segments of the market and retain customers who are dieting. Replacing soybean oil with canola oil lowers saturated fat intake.
5	6798	2001	As the economy slows down, consumers and companies are scaling back on travel expenses, choosing low-frills or no-frills hotels over luxury brands. People are opting for minimalist service, with no pampering, cuddling or complimentary gifts.
6	7999	2003	Since being purchased by Vail Resorts in May 2002, Heavenly has invested more than $15 million in capital improvements and plans to spend another $25 million by 2005. The idea is to make Tahoe's largest ski resort more of a Vail-like destination resort. The resort has renovated lodges and added a 15-acre beginner area at the top of the gondola, a high-speed lift on the California side of the mountain and more powerful snow-making equipment among other improvements.
7	8090	1988	UCSF researchers found Syntex Corp.'s nafarelin, sniffed through the nose, just as effective as danazol with far fewer side effects.

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