Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
3.
Energy: Reduce the energy the customer uses with the product
B. Health – Reduce the toll the product takes on the customer's health
Add components to increase energy
| No. | SIC | Year | Note |
| 1 | 2086 | 2005 | People who drink energy soft drinks are looking for a big pick-me-up, like students in college. |
| 2 | 2086 | 2003 | Pepsi's has introduced a raft of new products, most bearing the Pepsi or Mountain Dew names. So far, its biggest hit has been cherry-flavored, caffeine-loaded Mountain Dew Code Red. |
| 3 | 2086 | At $27 million in annual revenue, Jones is a small player in the nonalcoholic beverage industry, which posts about $100 billion in annual sales. Companies like Jones are tapping into the field's hottest area: energy drinks. It is a $1.9 billion-a-year market led by Red Bull and Monster by Corona. |
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