Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
3.
Energy: Reduce the energy the customer uses with the product
B. Health – Reduce the toll the product takes on the customer's health
Modify product to reduce hazards
To minimize side effects
| No. | SIC | Year | Note |
| 1 | 2821 | 1988 | Dolphin Products is marketing a plastic cork with a 4" tether that keeps it attached to the bottle, permitting it to pop without flying free and hurting someone. |
| 2 | 2834 | 1993 | One of the strongest selling points for new cold products is eliminating drowsiness. |
| 3 | 2834 | 2004 | the company took Prilosec's basic formula and made one important change to the delivery system: It added an antacid to offset side effects such as diarrhea, nausea, flatulence and abdominal pain. |
| 4 | 3711 | 1989 | Mercedes has equipped its new convertibles with safety technology, including a pop-up rollbar, new seat belt technology, and a special alloy metal that resists crush. |
| 5 | 3711 | 1989 | Daimler-Benz is equipping its new convertibles with electrostatic filters in the ventilation system. They will cleanse interior air of pollen and dust. |
| 6 | 3845 | 1987 | Surgical Dynamics has new device it claims can treat slipped disks more safely & conveniently. The entire procedure can be performed under local anesthesia. Relieves pain without causing serious side effects. |
| 7 | 3845 | 1987 | Current eye operations using radial keratotomy may lead to such complications as blindness. One promising technique, developed by Taunton Technologies, uses ultraviolet laser that doesn't involve cutting the cornea – so, less risky. |
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