Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
b. The product works
Obtain third-party quality rating
| No. | SIC | Year | Note |
| 1 | 3448 | 1997 | End-users of Butler's building systems want better surface appearance, flatness, and coating quality. Most international customers and a growing number of domestic customers are seeking ISO 9000-certified suppliers. |
| 2 | 4512 | 1993 | SouthWest stripped many of its amenities for lower fares, but still tops all other major airlines in on-time performance. |
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