Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

a.
Effort – Reduce the physical constraints on the customer

No.	SIC	Year	Note
1	2000	1991	Hershey's new Desert Bar can withstand temperatures up to 140 degrees, and then it only turns fudgey.
2	2844	1986	Colgate-Palmolive eliminated the handle from its small plastic bottles of liquid Ajax sold in Europe. Market trials indicated that consumers would accept the change, and space-conscious storekeepers were ecstatic.
3	3000	1990	Marvin offers such a mind-boggling choice of sizes, panes, and shapes that it takes a 2-inch-thick price book just to organize it all. The company will custom-tailor any order.
4	3844	1997	The Achilles Plus is a floor X-ray unit which occupies little space and features push-button operation.
5	6021	2001	Major banks nowadays don't keep huge pieces of loans on their books but instead break them into pieces among dozens of other banks and investors. So JP Morgan Chase & Co which originated some $152 billion in global telecom loans last year, has less than 10% of that on its own books.

<<Return to Obtain Steps