Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
3.
Energy: Reduce the energy the customer uses with the product
A. Effort – Reduce the physical constraints on the customer
Add components to improve physical performance of product
Adapt product to handle unusual stress
Reinforce product at points of stress
| No. | SIC | Year | Note |
| 1 | 2389 | 1998 | Thor-Lo has specially designed socks for each of 11 different sports. The socks are engineered and designed to shoe type, type of surface, environment and climate factors, and foot kinetics. |
| 2 | 2389 | 2004 | Nike recently introduced its $110 Shox with visible coiled shock absorbers. |
| 3 | 2499 | 1987 | Most food companies are developing products that can be heated in either conventional or microwave ovens, which entails some compromise of quality. |
| 4 | 3140 | 1999 | Timberland is adding new lines of footwear that will appeal to a wider range of customers. They came out with a Mountain Athletics trail-runner line to appeal to younger customers and a steel-toed Pro series for the construction trades. |
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